Dear Esteemed Shareholders, Customers, Partners, and all Employees of Thien Long Group,
In 2024, Thien Long continues to affirm its pioneering position through relentless innovation,
and decisive actions. With a steadfast development strategy and a sustainable mindset, Thien Long has made remarkable progress.
Thien Long 2024: Green Growth – Green Brand
In 2024, Vietnam's GDP grew by 7.09% compared to 2023, marking one of the highest growth rates in the past 15 years. In that context, Thien Long achieved positive results, with revenue reaching VND 3,758 billion and NPAT - MI rising to VND 461 billion – an increase of 29% compared to 2023. This is clear evidence of the Group’s efficient operations and well-structured strategic management.
‘One of Thien Long’s bright spots is the e-commerce segment, which saw an impressive growth rate of 2.6 times higher than the same period, positioningThien Long as the leader in the online stationery market. At the same time, international business continued to maintain high performance, reflecting nearly 25% rise from the previous year.
Not only growing in business, Thien Long continues to elevate its brand position in the hearts of Vietnamese and international consumers, especially in Southeast Asia. In 2024, Thien Long's brand value reached VND 1,000 billion and was recognized as "The Favorite Brand of Young Consumers", along with 20 major domestic and international awards.
For Thien Long, brand value is not just measured by numbers or awards but is also built on the trust and affection of consumers over the past 40 years - especially through social initiatives that contribute to the development of knowledge and education. This is a "priceless asset" that creates a solid foundation for the sustainable development of the Group.
This sustainable development is also reflected inThien Long's products. The company takes pride inintroducing its eco-friendly product line, Eco-Style, products made from rice husk powder, limestone powder, recycled plastic... environmentally friendly materials that have been well received by consumers.
It is the harmonious combination of business efficiency and commitment to serving the community that has enabled Thien Long not only "dominate the market" but also win the hearts of consumers - establishing itself as a trustworthy and inspiring brand on the journey toward sustainability.
Dear Esteemed Stakeholders,
Thien Long 2025:
Continuing to write sustainability - For a green future
As we step into 2025, Thien Long has chosen sustainable green as its guiding direction. We believe that sustainability is not just a responsibility or a trend — it is the right path to achieve long-term growth.
Accordingly, Thien Long is committed to focusing on six key goals in 2025, including:
1. DOMESTIC BUSINESS
Strengthening the distribution system, accelerating e-commerce, promoting product innovation.
2. INTERNATIONAL BUSINESS
Expanding the FlexOffice & Colokit brand in Southeast Asia, Europe, and America.
3. R&D
Developing smooth-writing pens, high-tech markers, recycled materials, aiming for Net Zero 2050.
4. DIGITAL TRANSFORMATION
Applying AI, Machine Learning, ERP, production automation.
5. SUSTAINABLE SUPPLY CHAIN
Improving forecasting, reducing waste, optimizing resources efficiency.
6. HUMAN RESOURCES AND CORPORATE CULTURE
Investing in an strong workforce, building the spirit of "Happy Learning Life".
GLOCAL TLG STRATEGY
2025 is identified as a pivotal milestone, the year to start strongly implementing the
"GLOCALISATION" orientation. Accordingly, Thien Long will transform itself into an international enterprise (Global) based on a solid foundation from the Vietnamese market (Local).
Specifically, Thien Long will strengthen business activities in international markets to maximize the growth potential of these regions, particularly Southeast Asia - which has a strategic geographical location and similarities in population, culture and economy. Based on its experience, strong brand and proven quality product portfolio, TLG will flexibly adjust its business strategy to suit each key market. The goal is to build a smart, effective business model, localize products and sales programs to align with regional preferences. In the opposite direction, TLG will also bring high-quality products, ideas and standards from international markets to Vietnam, offering local consumers a diverse product range that keeps pace with global trends.
With the strategy “GLOCAL TLG”, Thien Long is committed to bringing new values to Investors, Shareholders, Customers and Consumers.
I would like to express my gratitude to all our shareholders and employees of Thien Long for their unity and tireless efforts, which contributed to a highly successful 2024. Together, we will continue to create new sustainable values and generate prosperity for society in 2025.
Wishing you all health, success, and happiness!
Chairman of the Board of Directors
CO GIA THO
