CORPORATE SOCIAL RESPONSIBILITIES (CSR) & COMMUNITY ACTIVITIES
With a strong belief in “the power of knowledge”, Thien Long will contnue to carry out many meaningful CSR programs related to educaton, making a positve effect on Vietnamese customers and increasingly strongly spreading profound human values.
CORPORATE SOCIAL RESPONSIBILITIES (CSR)
In its 21st tme, the “2022 University Entrance Exam Support”, with its new and youthful image, served as
a solid mainstay for students. The program was changed creatvely to make it suitable for Gen Z students’
psychology as well as their exam preparaton forms such as “exam preparatons with valedictorians.” The
program also included dances to encourage examinees on TikTok, online exam preparatons, etc.
The 2022 program was also accompanied by ambassadors who are famous actors, singers, valedictorians, and
many social resources.
“2022 University Entrance Exam Support” was closely associated with the image of Thien Long devoted to
students and the program is constantly renovated to provide maximum support for examinees, becoming an
indispensable part of important university exams.
“SHARING WITH TEACHERS” PROGRAM 2022
A BIG RESOUND AFTER EIGHT YEARS OF ORGANIZATION
In 2022, This program honored 68 typical teachers who had many good initatves in teaching. The program
covers three visits to teachers and eight online and ofine grattude-paying actvites, including the meetngs
with Deputy Prime Minister Vu Duc Dam and Deputy Minister of Educaton and Training, and the ceremony
for commendaton to and sharing with teachers in 2022, among others.
In partcular, this year, with the companionship of TikTok Vietnam, the program conducted the #TriAnthayCo
and #ChiaSeCungthayCo campaigns that atracted a total of 800 million hits on the TikTok platorm
“YOUNG TALENTS FOR EDUCATION” IN 2022
MULTIPLE VALUABLE IDEAS FOR THE EDUCATIONAL SECTOR
This program received up to 1,555 good ideas/initatves/works/contributons intended for the educaton
industry. This was the highest number of entries ever recorded by the annual program and twice as many
as in previous years.
In terms of quality, leading experts assessed that the submited works not only had a higher scientfc
content but also higher applicability and commercializaton.
MEGA COLOR EVENT 2022
A RECORD WAS SET FOR THE LARGEST PAINTING COMPETITION IN VIETNAM
With 200,000 paintngs submited from children across the country, the paintng contest “Mega Color Event
2022” was recognized by the Vietnam Record Organizaton as the “most atended paintng contest in Vietnam.”
“Mega Color Event 2022” has become one of the events that are awaited by children and parents every year.
The program strongly promotes Colokit products and the message “smart colors.
FOR A GREEN SCHOOL
This annual program was conducted by the Central Council of the Ho Chi Minh Young Pioneer Organizaton
in collaboraton with Thien Long Group in order to contribute to helping studious children and raising awareness of environmental protecton. The program also provides children with skills to classify organic waste, recyclable waste, and other types of waste.
In its second year, this program atracted 20,000 students to collect used pens and school supplies to raise
funds for scholarships for poor children at 30 schools across the country. The program collected VND300
million for the scholarship fund for studious students.
The “For a green school” program contributes to raising awareness of environmental protecton and
educatng children about sortng organic waste, recyclable waste, and other types of garbage. The program
afrms the sustainable development strategy that the corporaton has pursued for decades.