About Thien Long Group
THIEN LONG GROUP
Thien Long commits to providing the best quality products, stationery products, services serving the studying, working, creative activities, contributing to conquer the peak of mankind knowledge.
Core values
Diversity and Inclusion
Dedication
Challenges and Innovation
Honesty
STRATEGIC OBJECTIVES
- BOOST BRAND » Boosting Thien Long brand that gives inspiration of Vietnamese values and provides its clients with solutions for lifelong learning and happiness. Thien Long will also be a favorite recruitment brand and a brand that reflects the values and reputation of its investors on the Vietnamese stock market. Promoting FlexOffice brand to be a leading recognized brand of pens and stationery in Southeast Asia.
- OPTIMIZE OMNI-CHANNEL » Optimizing the advantages of traditional channels (GT), promoting the key stores program, transforming the model from customers to sales partners to increase the connection between the Group and points of sale. Increase the image of displaying and experiencing Thien Long products at points of sale in modern models (MT) and retail. At the same time, promoting brand promotion activities in the media, focusing on emerging channels with direct contact with consumers to bring a full and fast experience to customers about Thien Long's new products.
- WORLD-CLASS EXPANSION » The Group will strive to localize the Southeast Asian markets, increase its revenue, and gradually optimize its profits. International business development serves as a bridge for Thien Long to further move forward as it creates more opportunities for OEM and ODM segments facilitating the Group in learning more from its domestic and foreign partners about sustainable product development.
- EXPAND ECOSYSTEM » The Group will rely on its strength of distribution channels and brands to develop new products/categories to expand its ecosystem to a comprehensive solution for reading, writing, drawing, listening and watching.
- ORGANIZE FOR GROWTH » The Group will strongly invest in human resources development, and flexibly accept the calculated risks related to its potential projects to promote rapid but sustainable development so that it can achieve its business ambitions. The Group will further strengthen sustainable development practices (ESG) to achieve measurable results and boost the emotional connection between the Group and its consumers
FOUNDATION AND DEVELOPMENT
1981
Thien Long was established with the very first product of ballpoint pen.
1991
Thien Long increasingly expanded the writing instrument markets across the country.
1996
Thien Long Manufacturing and Trading Company Ltd. was officially established, marking a new stage of development in product quality, production capacity and diversification of product designs. Advanced technology was applied in production processes with many modern equipment.
2000
The new factory in Tan Tao Industrial Park (Binh Tan District) went into operation.
2001
ISO 9002 Quality Management System was certified by DNV (Norway).
2003
Factory area was expanded from 0.5 ha to over 1.6 ha and the quality management system was certified upgraded to new version of ISO 9001:2000.
2005
Thien Long Manufacturing and Trading Company Ltd. Was converted into Thien Long Manufacturing and Trading Corporation.
2006
The Company established Thien Long Long Thanh JSC; and Environmental Management System ISO 14001:2004, Occupational Health and Safety OHSAS 18001, Social Accountability SA 8000, Security Standard CTPAT... were certified.
2007
Thien Long Global Trading and Service One Member Company Ltd. was established, specializing in stationery trading.
2008
The Company’s name was changed to Thien Long Group Corporation.
2009
Tan Luc Trading and Service One Member Company Ltd. Was established.
2010
On 26/03/2010, the Company’s shares were officially listed on Ho Chi Minh Stock Exchange (HOSE) with the symbol TLG.
2012 - 2016
Implemented SAP-ERP system. After dividend and bonus share issuances, the charter capital of Thien Long Group Corporation increased to VND 383.1 billion.
2018 - 2019
The charter capital increased to VND 777.9 billion and our products have been exported to 65 countries, in which the export network in Southeast Asia has been fulfilled. The e-commerce website FlexOffice.com was also launched.
2021
The group restructured itself, established South Thien Long Manufacturing Trading Company Limited whose charter capital is totally owned by Thien Long Group.
2022
The group increased its capital share at South Thien Long Manufacturing Trading Company Limited to VND650 billion. Inaugurated the new building B2 of Thien Long Long Thanh Manufacturing Trading Service Co., Ltd.Contribute capital (25% of charter capital) to establish Pega Holding Company. FlexOffice Pte. Ltd. contributed capital (60% of charter capital) to establish ICCO Marketing (M) SDN. BHD. Tan Luc South Trading and Service One Member Company Ltd. contributed capital (70% of charter capital) to establish Clever World Joint Stock Company.
TYPICAL AWARDS
- Top 50 Best Listed Companies in Vietnam (2013 - 2022).
- Top 10 Vietnam Gold Star Awards in 2003, 2018, 2021-2022.
- One of the enterprises whose products have been recognized as Vietnam National Brands 2022.
- Vietnamese High-Quality Goods Award (1997 - 2022).
- op 100 Sustainable Enterprises (2016-2022) (based on the Corporate Sustainability Index (CSI) Program).
- Top 50 Corporate Sustainability Awards 2022.
- The Third Class Labor Medal in 2016, 2021.
- Top 50 Most Effective Business Companies in Vietnam for 10 consecutive years (2011-2022)
BIZNER
COLOKIT
TL
DIEM 10
