"Tiếp sức mùa thi" Among the Most Outstanding Campaigns in the First Half of 2024
The social program "Tiếp sức mùa thi", co-organized by Thiên Long Group, attracted 200,182 online discussions with 49,374 participants, according to YouNet.
A report by YouNet, a social listening measurement unit, shows that in the first half of 2024, "Tiếp sức mùa thi" generated a total of 200,182 discussions with a public sentiment score of 1.0. This social activity has been jointly organized for 23 years by the Vietnam National Union of Students, the Ministry of Education and Training, Thanh Niên Newspaper, and Thiên Long Group.
With the message “Exams are a happy experience”, the program received positive feedback from co-organizers, media outlets, student volunteers, and candidates. To implement the program across 63 provinces and cities, 9,009 volunteer teams were established, consisting of 404,694 student volunteers. A total of 101,000 disadvantaged candidates received direct support, over one million students accessed online test-preparation packages, and funds raised reached VND 45 billion.
The volunteer student team of the 2024 “Exam Support Campaign” at a school site. Photo: Thiên Long
In recent years, the examination format has undergone many changes. To help candidates feel more confident in completing their exams, "Tiếp sức mùa thi" has expanded to provide comprehensive support before, during, and after the national high school graduation exam — instead of being limited to the exam days. The diverse and practical activities include study guidance, mental health and wellness counseling, online motivational support, encouragement for disadvantaged candidates, and on-site assistance at exam venues. The program combines both offline and online efforts, with support from various social resources, including top graduates, ambassadors, education experts, and overseas students.
The ambassadors of the “Tiếp sức mùa thi” Photo: Thiên Long
This year’s "Tiếp sức mùa thi" welcomed five ambassadors: Assoc. Prof. Dr. Trần Thành Nam, MC Khánh Vy, Miss Vietnam Lương Thùy Linh, beauty queen Bảo Ngọc, and quiz show champion Hà Việt Hoàng. With their expertise and experience, the ambassadors shared tips for maintaining mental strength and effective study methods through livestream consultations and video series.
The program also offered emotional support through psychology talk shows with experts. For example, the “Strong Mind – Easy to Overcome Challenges” series was held at 10 schools nationwide, featuring experts and public figures.
Thiên Long Group has accompanied the “Tiếp sức mùa thi” program for 23 years
In addition, there was a creative content competition on the CapCut platform titled “Spreading Knowledge – Conquering Exams”, attracting 2,000 video submissions in its very first year. Many entries were youthful and diverse in style, carrying meaningful messages and encouraging society to send best wishes to the Class of 2006 candidates.
This year, new activities were introduced to make exam preparation more engaging, such as “Exploring the Planet of Mathematics” and “Trade in Old Computers – Get a New Flexio Computer”.
Mr. Trịnh Văn Hào (left), Director of Communications and External Affairs at Thiên Long Group, encourages the volunteer student team at a “Tiếp sức mùa thi” 2024 school site.
According to Mr. Trịnh Văn Hào, Communications and External Relations Director of Thiên Long Group, this year’s program made a strong impression on candidates and parents. The support content was innovative, diverse, and practical.
"Tiếp sức mùa thi" 2024, with its message “Exams are a happy experience”, has helped reduce stress and pressure for students. Mr. Hào emphasized that the ultimate goal of education is happiness, and a happy exam experience contributes greatly to the quality of education.
“This aligns perfectly with Thiên Long’s mission to build a lifelong happy learning ecosystem,” Mr. Hào added.
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