Thiên Long Increases Brand Value to VND 1,700 Billion

Thiên Long’s brand value has risen from VND 1,000 billion (USD 40 million) in 2024 to VND 1,700 billion (USD 63 million) this year, according to Brand Finance.

With this result, the leading stationery group in Vietnam has climbed to 59th place in the ranking of the Top 100 most valuable brands in Vietnam, up 21 spots compared to last year. Thiên Long is also the only enterprise in the stationery industry honored on this list.

The Brand Finance ranking is based on financial data combined with independent assessments from experts, reflecting the brand strength and competitiveness of businesses. According to Brand Finance’s report, the total value of the Top 100 Vietnamese brands in 2025 reached USD 38.4 billion.

Thiên Long achieves a brand value of VND 1,700 billion (USD 63 million). Source: Brand Finance.

The continuous improvement in Thiên Long’s ranking demonstrates sustainable growth and effective business strategies, constantly enhancing the group’s competitiveness after nearly 45 years of operation. The company is a prime example of how a small workshop has grown to reach the global market, contributing to elevating the national image through quality products.

Thiên Long’s products are favored by many parents and students. Photo: Thiên Long

Thiên Long has made breakthroughs through product innovation, boosting exports, and expanding its core business areas. The group is pursuing a “Glocalization” strategy (Globalization combined with Localization), maintaining its 40-year identity while ensuring professionalism. Thiên Long’s products are now present in 74 countries, showcasing the group’s brand strength and competitive value.

Thái Anh