The “Exam Support Program” program honored in the Sustainable Marketing category – Vietnam Marketing Awards (VMA)

With its long-term and practical contributions to the development of Vietnamese education, the “Exam Support Program” program was honored in the Sustainable Marketing category of the Vietnam Marketing Awards (VMA).

Jointly organized by the Vietnam Student Association, the Ministry of Education & Training, Thanh Niên newspaper, and Thien Long Group, the program has been recognized as a prominent social initiative that has remained closely connected to Vietnam’s education system for nearly 25 years.

The award acknowledges the outstanding values of “Exam Support Program” in three aspects:

• Strategic consistency: The program has been maintained continuously for nearly 25 years, aligning with Thien Long Group’s core orientation of supporting education and knowledge development. Beyond providing logistical assistance to candidates, “Exam Season Support” spreads the message of “lifelong learning for happiness,” affirming the role of businesses as long-term partners in education.
• Scale and social impact: Implemented nationwide, the program has mobilized hundreds of thousands of student volunteers and supported more than 15 million candidates over nearly 25 years. These activities help reduce exam pressure while expanding access to higher education opportunities for Vietnam’s younger generations.
• Commitment to sustainable development: “Exam Season Support” is an important part of the Social (S) pillar in Thien Long Group’s ESG strategy, reflecting the company’s long-term and responsible commitment to contributing to the community and society.

Previously, the program had also been recognized by many prestigious awards, including the Human Act Prize and the Kotler Award, further affirming the sustainable value and profound social significance of Exam Support Program.