Ms. Tran Phuong Nga, CEO of Thien Long Group: Gentle Exams - Millions of Hearts Supporting Students

Today, June 26, more than one million students are entering one of the most important milestones in their lives – the High School Graduation Exam. Outside the exam venues, countless social organizations and volunteers are ready to assist, helping candidates have a truly gentle exam experience. Thanh Nien reporters interviewed Ms. Tran Phuong Nga, CEO of Thien Long Group, about the 2025 Exam Season Support program – a campaign that is not only a community initiative but also a testament to humanitarian values, creativity, and the spirit of serving education in Vietnam.

What are your thoughts on the values of kindness in today's society?

Life moves so fast that we sometimes forget the need to pause, reflect, and appreciate simple but valuable things. While many continue to pursue their careers and personal goals, "Tiep suc mua thi" is a special moment where young people choose to momentarily stop their hurried lives to lend a hand to students preparing for one of the most important exams of their lives. Tens of thousands of volunteers choose to pause not for rest, but to spread sharing and provide spiritual and material support to candidates. This is a profoundly humanitarian act, showing that despite the worries of life, there are always kind hearts willing to help selflessly.

Ms Tran Phuong Nga, CEO Thien Long Group

It is in those seemingly small moments that we realize our society always has room for kindness.

FROM POLICY TO REALITY – OPPORTUNITIES FROM TRANSITION

Can you share about the role of private enterprises in education and the community?

As General Secretary To Lam emphasized: "Education and training should continue to focus on human development and human happiness, fully promoting the human factor, putting people at the center." In this context, private enterprises like Thien Long not only play an important role in economic development but also have a responsibility to the community, especially in education. The Politburo's Resolution No. 68-NQ/TW on the development of the private economy has paved the way for private enterprises to develop sustainably and contribute to the common growth of society.

Mr. Trịnh Văn Hào, Director of Communications and External Affairs at Thiên Long Group, visits student volunteers of the "Tiếp sức mùa thi" (Exam Support Campaign).

Thien Long Group is extremely proud and fortunate to live in a country where learning and knowledge are always cherished. Over a long development journey, Thien Long has not only strived in business but also aspired to create practical products and activities that contribute positively to the community. The Exam Season Support program is a clear testament to this commitment. Thien Long believes that serving education is contributing to building a more developed and happier society. As society develops, Thien Long will also have the opportunity to move further.

CONTINUOUS INNOVATION WHILE PRESERVING CORE VALUES

The Exam Season Support program has been running for nearly 25 years. Does Thien Long feel the program has become "old" or lacks innovation?

Who are supporting the candidates? They are dynamic, enthusiastic students who are always ready to help. They are leading experts in education, dedicated psychologists who accompany, understand, and share with the candidates. They are content creators, journalists updating the latest information, devoted teachers who clearly understand students' needs. And not to be forgotten are the celebrities, international students, and philanthropists from everywhere, closely following and supporting the candidates.

Student Volunteers Participate in the "Tiếp sức mùa thi" (Exam Support Campaign)

These individuals not only live the rhythm of student life but deeply understand their trends and needs. They participate in the program with creative and novel activities that even organizers may not have thought of. They live in a modern environment where technology, AI, and creative ideas are maximally applied to support candidates effectively.

Throughout this journey, the program is not "old" but instead remains fresh and vibrant thanks to the relentless creativity of young people, educators, and benefactors. The program is renewed annually to support students in the most practical ways.

CONTRIBUTING TO EDUCATION AS CAREFULLY AS CRAFTING EACH PEN STROKE

How does Thien Long participate in the Exam Season Support program alongside organizing units?

Before the exam, the organizing committee and Thien Long surveyed thousands of students nationwide to understand their needs and desires, thereby proposing practical support solutions.

Thien Long is not just a sponsor but also a co-organizer. We understand that each activity, no matter how small, can make a difference in supporting students during this critical exam.

These activities are crafted with the same care as Thien Long products for the Vietnamese. Just like every pen and clip is meticulously designed not only to meet functional needs but also to inspire learning. Understanding Vietnamese handwriting styles, ink preferences, and grip styles, Thien Long has refined its ink and pen tip technology to deliver a perfect writing experience. A seemingly small product contains a great deal of thoughtfulness and attention to detail. The Exam Season Support program is no different—Thien Long puts the same care into each detail as it does in each drop of ink and smooth rolling ball.

Various New Methods of Counseling Introduced for Exam Candidates

This pen is not just a learning tool but carries a message to help students feel more confident and determined during this important exam.

This year, how have stress-reducing and motivational activities like expert talks and videos from celebrities helped during exam preparation?

Every exam season, millions of Vietnamese hearts turn toward the candidates, creating a warm atmosphere full of love and sharing. This feeling in Vietnam is truly special due to the strong spirit of mutual support.

The organizing committee always stands by the candidates. Every activity is carefully planned to provide the best support. For example, inspirational sharing sessions with experts and celebrities not only help students revise but also boost their morale. Experts like Associate Professor Dr. Tran Thanh Nam, Vice Principal of the University of Education, shared valuable tips on stress reduction. Dr. Pham Huy Hieu, Vietnam’s Outstanding Young Face 2024, offered effective study methods and tech-based revision strategies to boost confidence. Dr. Ngo Di Lan, international relations expert at Brandeis University (USA), introduced how AI can aid students in exam preparation, opening new pathways to modern learning.

Many celebrities have become ambassadors spreading meaningful Exam Season Support activities.

Thiên Long’s Products Developed to Support Exam Candidates

Well-known figures like Miss Luong Thuy Linh and Miss Le Nguyen Bao Ngoc participated in the "Gen Z Goes to Exams" campaign, while MC Khanh Vy, Dang Thu Ha, and Nguyen Thu Hao supported through impactful videos.

Thien Long also accompanies candidates with products like the "Lucky Bean Pen" and the "Flexio Calculator." These are not just study tools but close companions that help students feel more confident entering the exam room.

45 YEARS OF "SERVING VIETNAMESE EDUCATION"

With nearly 25 years of Tiep suc mua thi and almost 45 years of Thien Long’s development, what does this milestone mean to the company?

For Thien Long, this is a very special and proud milestone. We are deeply grateful to generations of Vietnamese who have trusted and given Thien Long the opportunity to grow and accompany the nation’s education mission.

Tiep suc mua thi program has delivered sustainable values to society, helping millions of students confidently face their exams. It is not only a meaningful activity but also a reaffirmation of Thien Long’s love and responsibility for the younger generation.

Thien Long is not just a stationery manufacturer but also a part of the nation’s development journey. Every quality product, every act of support in the Tiep suc mua thi program is Thien Long’s promise: to serve the learning of Vietnamese people.